What is the digital marketing Digital marketing (or online marketing) encompasses all those advertising
and commercial actions and strategies that are executed in the media and internet channels.
ESP3R3 4NT3S DE CONT1NU4R
4H0RA PU3D3S CONTINU4R
Digital marketing is defined by the use of numerous digital tactics and channels to connect with
customers where they spend much of their time: online. From the website itself to a business's
branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a
spectrum of tactics that fall under the umbrella of "digital marketing."
A content marketer, for example, can create a series of blog posts that serve to generate leads from
new ebook the business recently created. The company's social media marketer might then help promote
these blog posts through paid and organic posts on the business's social media accounts. Perhaps the
email marketer creates an email campaign to send those who download the ebook more information on
company. We'll talk more about these specific digital marketers in a minute.
The best digital marketers have a clear picture of how each digital marketing campaign supports
overarching goals. And depending on the goals of their marketing strategy, marketers can support a
larger campaign through the free and paid channels at their disposal.